AI vs. Momentum: Predicting Stock Prices Using Social Media Sentiment

As the corporate landscape changes and social media continues to impact the business world, we at Accentedge decided to use Artificial Intelligence (AI) to better understand the relationship between a company’s stock price and the public’s perception of a company by evaluating the social media sentiment of that company on Twitter.

Our Summer Intern and Stanford University Student, Ali Saeed, used AI to predict the rate of change in a company’s stock price based on sentiment using an analysis of Tweets mentioning the company. By correlating the stock price and sentiment on Twitter, he was able to see patterns that indicate social media sentiment can be used as a tool to evaluate the public’s perception of the brand.