Increasing Sales By Knowing Your Customer
How do you generate sales through your company website when past campaigns and marketing efforts have fallen flat? That’s the question the content marketing team at one of the top financial services company wanted to impact. Our custom solution deployed our Analytics, Artificial Intelligence and Machine Learning technology to correlate vast amounts of data and look for new trends. We wanted to see how conversions to sales related to campaigns as well as analyze how our client matched up against their competitors. Finally, we put all this information into a custom Dashboard that shows historical and current activity as well as predicting future sales. We found that at a time when website visits went up, overall sales went down. We could also see which campaigns were effective – or ineffective – in driving sales. Finally, we were able to show that the company’s current marketing strategy was not communicating to their target prospect demographic. They were not reaching the…